The College of Architecture + Planning presented its third Dean’s Distinguished Lecturer, the widely-acclaimed designer Bruce Mau, on September 28, 2018. Bruce Mau is a world-renowned visionary, innovator, author, and designer who founded the Massive Change Network in 2010. In doing so, he laid the foundation for the new discipline of enterprise design, successfully applying his design thinking methodology to economic, cultural, governmental, environmental, and social change for internationally celebrated designers, leading companies, and countries around the world. As Bruce challenges all of us, “We define design as the ability to envision a better future and systematically work to realize that vision. In other words, design is a method of leadership.”
Bruce Mau has worked on projects ranging from global enterprises including Coca-Cola Company, McDonald’s, Herman Miller, Walt Disney Imagineering; the governments of Denmark, Guatemala, Panama, and Saudi Arabia; and the architects Frank Gehry, Rem Koolhaas, and SOM. In addition to his leadership at Massive Change Network, Mau became Chief Design Officer in 2016 for Freeman, the world’s largest producer of trade shows and exhibits. He is perhaps best known in design education for his books S,M,L,XL with the architect Rem Koolhaas, and Massive Change. In conjunction with the University of Utah College of Architecture + Planning previous Dean’s Distinguished Lecturers, Biilie Tsien and Maurice Cox, Bruce Mau furthered our dialogue on the ethic of care as central to design leadership in the coming decades.